In 2010 IC "NOVA" has reached considerable growth of activity indicators in regions of Ukraine. So, the amount of premiums for this direction has grown by 1.6 times in comparison with 2009. In 2010 the amount of UAH 9,942.8 thousand was collected through a regional network that made 15 % of total amount of premiums collected by the company. Retail types of insurance make the main part of an insurance portfolio of regional sales centres.
Following the strategy of increase in retails, IC "NOVA" in 2010 has focused the efforts to extension of regional network. Taking decisions on opening of new centres of sales, the company first of all considers such factors as demand of clients, income level of the population, absorption of the market and prospects for further development of the insurance market in region. For the accounting period centres of sales of IC "NOVA" in Donetsk and Lutsk have started to work. Centres of sales of IC "NOVA" works in 8 regions of Ukraine: Kiev, Lvov, Dnepropetrovsk, Donetsk (Donetsk, Mariupol), Zaporozhye, Poltava, Kherson, Volyn, and also in AR Crimea (Simferopol). Centres of sales are in a zone of special attention of Board of the company. IC "NOVA" carefully analyzes work of each centre and takes necessary managerial decisions on their further functioning depending on financial result of the activity. Each regional office of IC "NOVA" gives a full spectrum of services of the company. Priority types are motor insurance, property and personal insurance of citizens and enterprises. Centres of sales have the task of representation of the company interests in region, customer acquisition, and also retaining of regular insurants by means of programs of loyalty and individual approach to clients. Activity of IC "NOVA" in regions is directed on development both direct sales and partner network of channels of insurance products realization: through motor shows, tourist agencies, banks, etc. Besides, IC "NOVA" offers the services through a network of agents of the company which are considered as one of the most permanent and stable channels of insurance products realization. Extending an agency network, IC "NOVA" thereby intensifies work with physical persons. Agents of the company which total exceeds 300 legal and physical persons, propose services of IC "NOVA" on the basis of mentioned centres of sales, and also in the Zakarpatye, Kharkov and Ternopol regions. IC "NOVA" further plans to extend regional network, because, increasing its effectiveness, the company becomes closer to the clients and simultaneously raises insurance culture of the population in Ukraine.
