The strategic development guidelines of the insurer remain the same: to develop both retail and corporate business. Priorities - motor, medical and property insurance. The agenda for total premiums acquisition is UAH 100 million. The largest growth is planned in the segment of voluntary medical insurance (twice as much). Particular attention will be given to work with their own client base, changes in bonus programs for loyal customers, procedures of extension of insurance policies, introduction of the "Express Payment" programs. Direct sales, brokers and banks are going to be the Priority sales channels.
Olga Zaitseva, Chairman of the Supervisory Board of the Insurance Company "NOVA" said: "Substantively estimating the potential of the company, we put in the operating agenda for 2010 growth in the acquisition of payments by 30%, despite the difficult situation in the insurance industry. In this case the profitability of business is also one of the main priorities for the Board of the company. Meanwhile dumping, and eating away the reserves - it is not our way."







